SFE Shanghai International Franchise Expo

SFE Shanghai International Franchise Expo is a trade exhibition for franchising and chain store investment in China, where franchise brands meet professional visitors looking for business opportunities. Created in 2005 and co-organized by Sinoexpo Informa Markets, it is held twice a year, with an additional edition in a second Chinese city.

The exhibition is organized in four sections covering more than 120 market segments, and combines store format visits, product and service experiences, business talks and matching meetings between brands and prospective franchisees.

Its program includes forums and summits on the chain industry, Chinese restaurant brands expanding overseas and franchisee recruitment, brand launch presentations, brand roadshows and annual industry selections.

Franchise and chain brands in catering, retail and services, such as Chinese fast food, hot pot, coffee, tea and desserts, bakery, convenience stores, beauty, fitness, car care, laundry and childcare, together with chain resource providers in store design, equipment and ingredient supply, logistics, finance, store leasing, legal and training services.

Franchise investors and prospective franchisees, multi-unit franchisees, entrepreneurs and store owners, and chain brand executives looking for expansion partners.