Wellness fairs

Wellness fairs cover wellbeing, spa, alternative medicine, yoga, and organic and natural living. The sector mixes professional trade shows for therapists and beauty practitioners with consumer festivals for people who want to look after body and mind.

The sector covers wellbeing, spa, alternative medicine, yoga, organic and natural living when tied to a care practice. Beauty practice links it to fashion, beauty and luxury. Its fairs split into two kinds. Trade events serve therapists, spa operators and beauty professionals who buy equipment, products and training. Consumer events let the public explore products and practices, from fitness and nutrition to relaxation and personal development.

Professional shows connect wellness with care and aesthetics. Therapy Show in Birmingham is a conference and exhibition for therapy and rehabilitation professionals, and therapie HAMBURG in Hamburg pairs a trade fair with a congress for the therapy professions. Salón Look, organized by IFEMA in Madrid, addresses image and aesthetics, and Aestetica in Naples serves beauty and hairdressing. Related shows are listed under fashion, beauty and luxury.

Organic and natural products form another strand. BioCultura Madrid is an organic and responsible consumption fair, and Middle East Organic & Natural Expo in Dubai is a B2B show for organic, natural and halal products across food, beverages, beauty and wellness. The sector shares ground with food and hospitality and health and medical shows.

Consumer festivals complete the picture. Go Active Show in Warsaw is a sports and fitness fair, Allt för Hälsan in Stockholm covers exercise, nutrition, yoga and recovery, and MindBodySpirit Festival Melbourne is a festival of health, wellness and spiritual guidance. United Beauty Show Kazakhstan in Astana extends the sector into Central Asia.