- Addis International Convention Center, Addis Ababa, Ethiopia
- 2VC2+M5P, Addis Ababa
- Next edition: November 12–15, 2026
- Held every year
- Organizer: Trade and Fairs East Africa Ltd.
Dates and location
PERFORA EXPO AFRICA is held from November 12 to 15, 2026, in Addis Ababa, Ethiopia.
Overview
PERFORA EXPO AFRICA is a trade fair for the beauty, health and fitness industry, with products ranging from cosmetics and hair care to perfumes and wellness. It lets trade visitors meet exhibitors face to face and see products and brands from around the world.
The event combines a trade expo with a conference, seminars and trend presentations, special showcases, an award and a social program. It is organized by Trade and Fairs East Africa Ltd. and moves between East African host cities from one edition to the next. Admission is limited to trade visitors, and private individuals cannot enter.
Exhibitor profile
Makers, brands and distributors of beauty and cosmetics products, hair care, fragrances, wellbeing and fitness products and services.
Visitor profile
Trade buyers such as importers, distributors, retailers, salon and spa owners, and fitness and wellness operators who want to source beauty, hair, fragrance and wellbeing products.





