EICMA

EICMA is an international exhibition for the two-wheeler sector, from motorcycles and accessories to urban mobility. It has been held since 1914 and is organized every year by E.I.C.M.A. S.p.A., the marketing tool of the ANCMA industry association.

The event brings together two audiences: companies and operators of the sector on one side, and a large public of motorcycle fans on the other. Beyond the stands, the program includes product innovations, international press conferences, technical workshops, appearances by riders, and competitions and shows in the outdoor MotoLive area.

Special areas are devoted to urban mobility, start-ups and safety, and gaming, and registered trade visitors can book meetings with exhibitors through an online business meeting platform.

Motorcycle manufacturers, helmet and accessory makers, suppliers of workshop equipment, and companies in urban mobility, safety and start-ups.

Motorcycle dealerships and agents, bicycle retailers, mechanical workshops and tire specialists, driving schools and insurance companies on the trade days, along with motorcycle enthusiasts and curious members of the public.